Looking for the classic thirty-second spot on our book? Bingo! It's a funny one.
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Cannes Lions - Bronze
The Gunn Report - Cannes Sweepstakes
El Ojo de Iberoamérica - Bronze
CCSP - Bronze
Premios Lusos - Gold
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Of course we're proud to have won our first pitch in the US market with a campaign that highlights the duality of American and Hispanic cultures during National Hispanic Heritage Month. So much so that we immediately raised our glasses and added the campaign to our book. 💯💯
_
Why do most people forget online gaming when they become parents?
Simple. Because there’s no pause to it, and neither will your baby wait until the game gets to the end nor will your opponent wait if you need to take care of your baby.
So, for Father’s Day, we came up with a simple idea for Nivea Men: just three letters that once added to the nickname create a community of dad gamers and protect them while they protect their newborns.
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Cannes Lions - Gold
Cannes Lions - Gold
Cannes Lions - Grand Prix for Good - Shortlist
D&AD - Wood Pencil
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Bronze
El Ojo de Iberoamérica - Bronze
El Ojo de Iberoamérica - Bronze
Desachate - Grand Prix
Desachate - Gold
Desachate - Best Idea
Selected for Lurzer´s Archive
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Honestly, the first time we wake up and see everybody posting, commenting and enjoying our work in social networks, Whatsapp and in the news. Not advertising people talking about advertising but people from all Latin America, and more, sharing advertising just because it was funny, and a little evil, too.
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The Directory Big Won Ranking -
Top 20 most awarded Digital Campaigns of the Year
Clio Awards - Gold
Cannes Lions - Silver
Cannes Lions - Bronze
Cannes Lions - Shortlist
Cannes Lions - Shortlist
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Bronze
Lia Awards - Shortlist
Wave Festival - Silver
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Cannes Lions - Shortlist
Cannes Lions - Shortlist
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Bronze
Creativity - Top 5 of the Month
Best adsoftheworld.com
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An entire issue for you to express yourself. 55 pages with over 23 causes. You can pick one, two, or all of them. You just have to add your creativity and protest now!
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One Show - Merit Award
Cannes Lions - Shortlist
Cannes Lions - Shortlist
Cannes Lions - Shortlist
Clio Awards - Shortlist
New York Festivals - Gold
New York Festivals - Silver
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Best local radio
Wave Festival Rio - Gold
Wave Festival Rio - Bronze
Festival de Gramado - Gold
Desachate - Gold
Effie Awards - Silver
El Sol de San Sebastián - Silver
FIAP - Bronze
The Cup - Best of radio
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A nice sample of our copywriting skills, which picked up a bunch of awards, Grand Prix included, and lots of laughs while producing it. From a previous era of Axe.
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FIAP - Grand Prix
FIAP - Copa de Iberoamérica
FIAP - Gold campaign
FIAP - Silver
FIAP - Bronze
Wave Festival - Grand Prix
Wave Festival - Gold campaign
El Ojo de Iberoamérica - Gold
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Best local radio
The Cup - Best of radio
El Sol de San Sebastián - Bronze
El Sol de San Sebastián - Bronze
El Sol de San Sebastián - Bronze
Desachate - Silver
Desachate - Silver
Desachate - Best copywriting
Cannes Lions - Shortlist
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I (Agustín) have been thinking about human connections, over connection, and disconnection for some time. This is how Piurna was born. A simple project of photos taken with my old cellphone, without any retouching or filters.
It's already published on Amazon. If you're interested you can purchase it here. If you're interested but don't want to buy it, let me know and I'll send it for free. 🙄😄
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Regional work for Gillette Latin American.
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Latin American Effie Awards - Bronze
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Cannes Lions - Bronze
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Silver
El Ojo de Iberoamérica - Bronze
El Ojo de Iberoamérica - Bronze
FIAP - Silver
Wave Festival - Bronze
Desachate - Bronze
Desachate - Bronze
Effie Awards - Silver
IAB Awards - Gold
IAB Awards - Silver
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Full project _ www.theulyssesproject.com
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Ulysses Syndrome, also known as Migrant Syndrome with chronic stress, is an atypical set of depressive, anxious and dissociative symptoms caused in the process of modern migration. Instead of a mental disorder, this syndrome is a natural reaction to the toxic levels of stress that are observed in migrants.
It’s named after the mythical Greek hero, Ulysses, who suffered an involuntary migration and travelled through the Mediterranean for 10 years to return home after the Trojan War. The difficulties of his journey are compared to those of contemporary migrants, who must struggle intensely amidst stressful, novel situations without help.
This project wishes to reflect something that I think could be a small symptom of this syndrome: a micro moment whereby we want or imagine ourselves to be in another part of the world, maybe without knowing it, or without ever having been there.
It's about the desire to stop being an immigrant. Or be an immigrant in a new place.
The project is open. If you enjoyed it and would like to collaborate, just send me your video or audio to iamagustin.acosta@gmail.com
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El Ojo de Iberoamérica - Bronze
Maximedia - Gold
ADCRITIC - Greatest Hits of the Year
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EL vino que nos une - Va con vos, va con todo.
Launch campaign.
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Gillette - Treadmill
Regional campaign for Latam.
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Subway - Your choice
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Colorado Beer - Desiberne
Ab-Inbev added a craft beer into its portfolio. It was a beer made with lots of love and a bear on the label.
They bought this beer to encourage people to enter the craft beer world. So, for its first campaign, we created the concept Desibernar, an invented word that translated would be something like Dehibernate.
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Rexona Women - Samples
Cannes: Shortlist.
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Knorr - The warmth of soup
El Ojo de Iberoamérica: Silver.
El Sol de San Sebastián: Bronze.
FIAP: Bronze.
Desachate: Silver.
New York Festivals: Shortlist.
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S.O.S. Canino - A subject that needs your attention
El Ojo de Iberoamérica: Gold.
Wave Festival: Silver.
IAB Mixx Awards: Bronze.
FIAP: Bronze.
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Fundación Logros - Donated spaces
Cannes Lions: 2 Shortlist.
El Ojo de Iberoamérica: Silver.
Festival de Gramado: Bronze.
FIAP: 2 Bronze.
Desachate: Bronze.
Advertisers Without Borders: Best Practices Campaign.
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Many years ago, I (Jorge) came up with a story, wrote it down, and presented it in a contest. It then went on to win the contest, and was then later published in a book.
Cool, right? But bragging isn’t the intention here. Especially because I recently found it, read it, and felt ashamed of myself…
Ever felt that strange mix of shame and understanding when you look upon your old work? Anyway, that's not the point either.
The point is that it was a story based on people who recommend products, but without making the commercial goal explicit, like if you were talking to your friends and recommending a vegan ice-cream brand, or that make-up that doesn't quite rub off. And you're being paid for doing it. Does this sound familiar to you? Yep, you’ve guessed it. They were like the influencers that we now know today.
And, to have written a story about influencers, way before they existed, well, I found that curious, to say the least. That’s why I’m sharing the story on this site.
Oh, and before I go.
The story had ads between each chapter. A kind of product placement if you will. That’s what made the story different enough to win the contest, I guess. It was a story with ads in a book!
Luckily, advertising has not gotten this far…. yet. (Chan chan chan SFX)
